Background -

Micro Focus emerged from the spin-merge of HP Enterprise Software as a transformative entity, transitioning from a collection of niche legacy software to a robust portfolio capable of addressing diverse industry needs. The redesign of the marketing website was pivotal in this transformation, shifting from a software-centric to a solution-oriented narrative that underscores the versatility of the Micro Focus portfolio.

My role -

As a UX Designer, I joined the team in the lead-up to the spin-merger, tasked with the critical re-thinking and re-designing of various workflows and modules. My efforts were to align our designs with industry standards while fostering close collaboration with Product, Marketing teams, and Stakeholders. My role was integral to both the workflow redesign and complementing the visual redesign efforts.

Research: crafting the path forward -

In the lead-up to the Micro Focus website redesign, I leveraged analytics and heat maps to spotlight the existing design's flaws, laying the groundwork for improvement. Recognizing the limitations of data alone, I initiated user interviews and surveys to capture our audience's deeper needs and preferences, especially targeting C-level executives and practitioners.

Discovering that only a small fraction of users engaged meaningfully with the homepage content, and similar insights from the App/Plugin Marketplace, underscored the urgency for change. My research extended into competitive analysis and industry best practices to ensure our redesign was not only user-centered but also cutting-edge.

Collaborative discussions with stakeholders were pivotal in refining our content strategy. We shifted focus towards thought leadership and client success stories, aiming to create content that resonates more effectively with our target personas.

This condensed research phase was a journey of uncovering insights and forging a strategic direction, setting a solid foundation for the transformative redesign of the Micro Focus website.

Ideation -

The redesign process began with low-fidelity wireframes to layout content strategically. These initial designs underwent iterative refinements based on feedback from the Design, Product, and Stakeholder teams, ensuring organizational alignment. Mini usability studies and A/B tests were conducted as necessary to inform the design process further.

Flows, Prototype, Test, Repeat -

Approved wireframes transitioned into clickable prototypes, setting the stage for user testing. This phase varied from simple A/B testing to detailed, moderated usability studies, allowing us to gather critical feedback from key personas. The iterative cycle of prototyping, testing, and refining—with user input at its core—ensured that the final designs were both user-centric and aligned with Micro Focus's new strategic direction. The validated designs were then handed over to the visual designers for branding integration before development.

This project not only redefined the Micro Focus online presence but also demonstrated the power of user-centered design in facilitating corporate transformation. Through constant iteration, collaboration, and a focus on user feedback, we contributed to a website that truly reflects the versatility and capability of the Micro Focus portfolio, marking a new era for the company.